Frequently Asked Questions

Capture 70 is an education and consulting platform designed specifically for independent optometric practices. It provides practical strategies to help practices capture more of the glasses and contact lens purchases generated by the patients they already serve. The framework focuses on four areas: Frames, Lenses, Contact Lenses, and Retail Strategy.

Capture rate measures the percentage of patients who purchase their prescribed eyewear or contact lenses from your practice. The Capture 70 goal is simple: 70% or higher. Rather than focusing solely on bringing more patients in, Capture 70 helps practices improve what happens with the patients already walking through their doors.

Capture 70 was built for independent optometric practices and the people responsible for their performance — practice owners, optometrists, office managers, optical managers, opticians, contact lens teams, and other team members involved in the patient purchasing experience.

No. That's one of the fundamental ideas behind Capture 70. Your existing patients already trust your practice with their eye care. Capture 70 focuses on helping you capture more of those purchasing opportunities within your practice.

Capture 70 was founded by Alex Martin, OD, combining the perspective of an independent optometric practice owner with more than 25 years of optical industry and operational experience.

Four core courses: Frame Strategy (brand strategy, inventory, assortment, pricing), Lens Strategy (partnerships, portfolio design, pricing, multiple-pair), Contact Lens Strategy (annual supply, two-brand strategy, pricing, direct ship), and Retail Strategy (retail sales, merchandising, store layout, customer experience).

Yes. Capture 70 courses are available on demand, allowing owners, managers, and team members to complete the education on their own schedule.

Yes. Individual courses are available for $299 each. The complete Capture 70 curriculum (all four courses) is available for $799, a savings of $397.

The Capture 70 + Personalized Strategy ($2,400) combines the complete curriculum with individualized consulting — a 30-minute discovery session, a personalized optical strategy report, and a 60-minute strategy and implementation session.

No. The Capture 70 courses and Personalized Strategy are purchased as defined programs rather than requiring an ongoing subscription. Additional consulting is available for practices that want continued support.

The calculator provides an estimated eyeglass capture rate based on your practice's gross revenue and annual frame sales. It's a simple benchmarking tool to help identify potential opportunity — not a replacement for calculating capture directly from eligible patients and actual purchases.

Capture 70 uses 70%+ as its target. A gap between your current estimate and 70% represents an opportunity to examine the strategies influencing whether patients purchase from your practice.

No. The current calculator estimates eyeglass capture only. Contact lens capture should be measured separately, particularly the percentage of CL patients who purchase their annual supply through the practice.