Is Your Practice Working Harder Than It Needs To?
You invested in your practice, your team, and your patients. But are you maximizing the opportunities those investments create?
Your schedule is full. But is your optical performing?
Patient volume doesn't always translate into eyewear purchases. If patients are walking out with a prescription instead of a new pair of glasses, you're leaving revenue on the table.
You have hundreds of frames. But are they the right ones?
Too many brands, poor inventory turns, and unclear assortment strategy can limit profitability — even with a packed frame board.
Patients love their contact lenses. Why aren't they buying annual supplies?
An inconsistent presentation and checkout process can send patients to online retailers — costing you thousands in annual supply revenue.
Your lab offers great products. But is your lens strategy profitable?
Complicated lens menus and inconsistent pricing make purchasing decisions harder for staff and patients — reducing close rates and margins.
Your EHR has reports. But do you know your actual capture rate?
Most systems don't provide the complete performance visibility practice owners need to understand what's really happening in their optical.
Optical Strategy Pitfalls That May Be Costing Your Practice Thousands
Download the free guide and discover the common optical strategy mistakes that may be quietly draining your practice's revenue.
Download Free Guide →Small Improvements. Significant Financial Impact.
Illustrative annual revenue opportunity for a $1M practice
Illustrative Capture 70 model, not a guaranteed result. Actual revenue depends on exam volume, patient mix, current capture rates, and average transaction values.
Your Path to 70% and Beyond
A natural progression from insight to implementation
Free Capture 70 Playbook
Discover the seven strategies that help independent practices improve capture rates, strengthen lens and frame sales, and boost annual supply conversions.
Download Now →Complimentary Optical Strategy Report
Submit your three key reports and receive a personalized analysis of the revenue opportunities within your optical — no cost, no obligation.
Request Your Report →Capture 70 Program
Learn how to implement the strategies with expert-led training, workflow optimization, and the systems your team needs to reach 70%+ capture rates.
View Courses →
What Is the Capture 70 Rate?
The Capture 70 rate measures the percentage of patients who purchase glasses or contact lenses directly from your practice after their eye exam.
The goal is to consistently achieve 70% or higher — meaning 7 out of 10 patients convert their prescriptions into in-office purchases.
Try the Free Calculator →Know Your Number.
Grow Your Practice.
Your capture rate is the single most important metric in your practice. Our free calculator gives you a fast, benchmark-based estimate so you know exactly where you stand — and where the opportunity is.
Try the Free Calculator →- Enter your revenue and frames sold
- Get your estimated capture rate instantly
- See how you compare to the 70% benchmark
Meet the Capture 70 System
Unlock Growth with Expert Training and On-Demand Courses
Through a blend of expert-led training and structured online courses, we provide practical strategies that raise capture rates, boost per-patient revenue, and eliminate daily bottlenecks.
View Our Courses →How Capture 70 Transforms Your Practice
Five pillars of optical performance
70%+ Capture
Turn exams into in-office eyewear sales
Boost Revenue
$100K+ without more patients
Streamline
Clear roles and handoffs
Lower Costs
Better turns, less waste
Experience
Decisions made easy
Meet Dr. Alex Martin, OD
Alex launched Capture 70 with one mission: to help independent optometric practices thrive in today's competitive optical market.
As an optometrist and strategic advisor, Alex brings deep expertise in vendor strategy, profitability planning, and data-driven methodologies that elevate capture rates without high-pressure sales tactics.
More About Us →
Frequently Asked Questions
Book Your Free Practice Review
In 30 minutes, we'll identify where your practice is leaving $100,000+ on the table — and how to fix it.
Book Your Free Review →